Search Engine Optimization (SEO) is the backbone of a successful blog. You start a blog with the intention of gaining popularity online, becoming an authority in your niche and earning some money while at it. How to make money blogging is a topic for another day. However, your level of success as a blogger relies on how well you optimize your website.
For your blog posts and website to rank well in search engines, most especially Google pages, it is important that you understand SEO rules. Keep updating your blog posts. Blog posts help to keep your website updated, which gives it an advantage over those that do not have fresh content posted. Let’s see what else you might be doing wrong;
Poor Keyword Research
Keywords are the baits that search engines use to decide who goes where and what news feed to display to their customers. In other words, when readers and consumers are looking for information or products, they input certain words in the search tab like “the best portable grill”. If your blog is about grills but your posts lack such words, chances are that your website will not appear in the results because Google doesn’t see any relevance to your blog.
However, optimizing your blog does not mean that you have to stuff your site with keywords. And if you do, this could hurt your SEO. As a rule, each blog post should focus on one or two long-tail keywords. Search engines penalize websites that include too many keywords in their content to rank highly.
Your Blog Is Not Mobile-Friendly
Until recently, mobile phones were not that popular in browsing. But nowadays people prefer to use their mobile phones to search for information online. Google works in such a way that it displays mobile-friendly results first on the list. This is an indication that Google gives priority to websites that are mobile-friendly.
If you’re not a techie and you can’t afford to hire a professional web designer, use theme templates that offer responsive designs. That makes it easy for readers to access all your blog pages on mobile, through the same URL that they use on your desktop.
Your Meta Description Is Not Optimized
Meta description refers to the link that contains additional text that gives information to the readers about your website. Searchers can tell from the Meta description, whether the information on your site and blog posts is what they are looking for. This is a make or break decision. It will determine if they will click on your website link or not.
If you do not optimize your Meta description by using the relevant keywords to your website, it is likely that your site will not rank well in the search engines either. The maximum length of the Meta description should be no more than 300 characters. It should also be reader-friendly, relevant, and compelling. Remember to include the long-tail keyword for which you are optimizing your blog post.
Your Topic Tags Are Too Many And Almost Similar
Topics are essential because they help organize your blog content into readable information. If you overuse them, the chances are that your website will get penalized by search engines. Use them sparingly and wisely. If you already have too many of them, consider cleaning up your website at some point in future.
The URL Structures Do Not Make It Easy For Your Visitors
The URL of your website should be different from the URL of your blog posts. This is the only way that visitors will understand the structure of your site. In other words, your primary website URL should have sub-URLs that make your readers understand that there are subsections, or blog pages, on the main website. Unfortunately, some URLs make it quite difficult for a reader to navigate through the website, which makes it rank poorly.
Ever Heard Of Google’s Search Console?
Google’s Search Console is a goldmine for bloggers, yet most of them have no idea how to use it. It is a free tool. To begin with, register an account and link to your blog (s). Then start generating reports about your blog posts performance on the search engines. This will help you to determine the keywords that sell more within your niche.
Once you find the keywords that readers are using to search for content, take time to build relevant content around them. However, keep in mind that your blog posts will not rank on search engines immediately thanks to Google’s sandbox. Therefore, exercise patience.
Your Blog Topics Are Not Clustered
The rule of search engine optimization is to get updated every so often, to eliminate websites that use shortcuts to rank higher. One of the concepts that search engines have introduced is the use of topic cluster models. As a blogger, choose the broad topics for which you want to rank your website, get the keywords that relate to those topics, and link them to each other for more authority in the search engines.
If your blog posts rank for specific keywords, chances are that they look disorganized because particular blog posts show results for particular keywords, not linking back to the main website. This denies the reader a chance to find accurate information on your website. Your primary and sub URLS compete against each other in the search engine rankings.
Not Publishing Your Blogs Posts Frequently
No matter how busy you are, if you wish to optimize your blog site, you have to produce fresh content as frequently as once per month on the minimum. The less you post, the lower the chances of your old posts remaining relevant in this ever-changing world. If Google comes searching for new information during its random updates and finds none, then obviously search spiders will keep off, and they might probably take longer to come back.
Plagiarized And Duplicate Content
If you cannot produce fresh, original content for your blog on your own, consider outsourcing professional writing services. You should never steal or copy content from other bloggers. You will kill your blog and also ruin your online reputation.
Not Linking To Credible Sources
You cannot survive alone in the blogging world. When you link your content to other credible websites, Google relates and values your content and sends you more traffic. The more the visitors to your site, the more the online exposure you get, and the higher your chances of benefiting from a higher ranking.
This information might not be new to some bloggers, but it is about time you take it seriously and rectify your blog posts appropriately. Make them informative, well optimized, and reap the online benefits of ranking well in search engines.